Fit4Life ran a Calls & Visits campaign with messaging revolving around a new “Free 30 Day Pass” for their facility. The creative, ad copy and goals were based on this campaign message, and the goal was to drive people to redeem their free pass, leading to future recurring revenue from paid memberships.
Objective: Drive people to the landing page with the ultimate goal of having them fill out the contact form to redeem the free fitness passcode.
CTR Goal: Fit4Life set their click-through rate goal at 0.10%. This means that of the people who see the ads, 0.10% would click through to the landing page.
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